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HELMUT LANG FRAGRANCES TO BE RELAUNCHED?

The Helmut Lang scent, the packaging, the abstract advertising..it was a thing!The Helmut Lang scent, the packaging, the abstract advertising..it was a thing!

On the subject of reissues, have you heard the rumor that the full line of Helmut Lang fragrances is being ramped up for a full on relaunch even as we speak?

IMMERSED IN CHANEL

Inside the Chanel experience via Jean Marc GadyInside the Chanel experience via Jean Marc Gady

DRENCHED IN COMMES DES GARCONS

CDG parfums are TRUE luxury

The restless modernists of the 20's had the blunt industrial lines of Chanel No 5 to consecrate their age, my age has Commes Des Garcons parfums to summarize our times .CDG parfums are a true luxury . The 90's was in many ways the apotheosis of the celebration of all things "industrial" within the confines of fashion. Remember those floor length slip dresses in griege, the covers of Harper's Bazaar lit with flourescent tubing and of course the rapid adoption of Commes des Garcons' "concrete bunker" retail aesthetic into the general store design vocabulary.That moment in fashion will always be summarized in my mind by the cold electric smell of 1993's Odeur 53, the No 5 of my 90's generation (sorry CK 1. Your love was short-lived).

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