Alasdair McLellan

Each issue comes with 6 free postcards attached to the cover.

When you have a top raft of writers like Richard Buckley, Chandler Burr, Jo-Ann Furniss, Anthony Haden-Guest, Edwin Heathcote and Glenn O’Brien crafting text alongside the imagery of Cédric Buchet, Jamie Hawkesworth, Alasdair McLellan, David Sims, Mario Sorrenti and Willy Vanderperre, that's an event. Now wrap (and warp) the whole package in the freestyle design of M/M (Paris) by Michael Amzalag and Mathias Augustyniak and you have the magazine as mass market art object.

Lara Stone photographed by Alasdair McLellan, Self Service issue n°34. Styling by Jane How.

TI: Do you think things like detailing, high quality, craftsmanship or subtle texture gets noticed on a computer. Do you think fashion culture will still adhere to those variables of luxury that are not apparent on a computer screen?

Tori Praver/IMG is very wanted because of being included in this edit in the new Pop by Alasdair McLellan