Louis Vuitton’s chairman Bernard Arnault wanted to offer Paris an exceptional new space for contemporary art. So he asked Frank Gehry to design an emblematic building-vessel “symbolizing the cultural calling of France”. Base's task was to create a logo and visual language that embodied the vision of the project’s two grandmasters.
Submitted by Wayne on Wed, 2014-10-15 12:51.
Eagerly Anticipating: I Just Arrived In Paris: Louis Vuitton, Fall–Winter 2014/15: Juergen Teller: Nicholas Ghesquière : SteidlSubmitted by Wayne on Thu, 2014-07-24 15:54.
Submitted by Wayne on Fri, 2014-06-27 17:33.
Wouldn't you love to be a fly on the wall when the House of Vuitton has one of its meetings on its advertising and marketing strategies over the next year or so? As a consumer you're not supposed to even sense that there is construction and strategy behind it all. All you have to do is be convinced, seduced and then spend.
Submitted by Wayne on Thu, 2014-03-06 00:20.
Submitted by Wayne on Wed, 2014-03-05 00:31.
No doubt about it, the debut of Nicholas Ghesquière as the designer of Louis Vuitton FW14 has the kids frothing over with hysterical anticipation. This show is the bigget thing for the demi-monde since... Well the fade to grey of Helmut Lang. ( Paging Juergen Teller, white courtesy telephone please)
Submitted by Wayne on Mon, 2014-02-24 21:01.
Submitted by Wayne on Thu, 2013-09-05 23:07.
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Submitted by Wayne on Tue, 2013-06-11 14:22.