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Digital Luxury Marketing

BALENCIAGA'S NEW DIGITAL HERITAGE

The most inscrutable, impenetrable and uncompromising of heritage houses finds itself knocking about on the digital mob scene.The most inscrutable, impenetrable and uncompromising of heritage houses finds itself knocking about on the digital mob scene.

Have you seen the new Balencaiga Facebook page? Did you like it ? No, I mean literally "like" it, as a "like" is now being counted in certain corporate quarters as a certain kind of new marketing currency.

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