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TI IS MAD FOR: Base Design's logo and visual language for the Foundation Louis Vuitton

"If the building is a sailboat, why not a vessel that will take you on new and exciting journeys?""If the building is a sailboat, why not a vessel that will take you on new and exciting journeys?"

Louis Vuitton’s chairman Bernard Arnault wanted to offer Paris an exceptional new space for contemporary art. So he asked Frank Gehry to design an emblematic building-vessel “symbolizing the cultural calling of France”. Base's task was to create a logo and visual language that embodied the vision of the project’s two grandmasters.

Lino Russo's Skymetric Vocabulary

In his Skymetric project, Russo's photography turns architecture into a form of semaphore.In his Skymetric project, Russo's photography turns architecture into a form of semaphore.

Lino Russo is a young graphic designer and a student of Graphic design at the Naple's Accademia di Belle Arti.

Cartier's Multi-Channel Masterpiece

Luxury brands are jumping on the multichannel campaign bandwagon to spread the word about new products.Luxury brands are jumping on the multichannel campaign bandwagon to spread the word about new products.

“Any time you can have someone else communicate on behalf of a brand in a very in-the-know kind of way, it’s more impactful and authentic than the brand doing it themselves.”

Darren Floyd.

TI IS MAD FOR: THE FOUNDATION CARTIER BUILDING: JEAN NOUVEL

Talk about distilling your  image into pure  architectural spectacle.Talk about distilling your image into pure architectural spectacle.

Transparency is a recurring feature of your architecture. What does it express?

BALENCIAGA'S NEW DIGITAL HERITAGE

The most inscrutable, impenetrable and uncompromising of heritage houses finds itself knocking about on the digital mob scene.The most inscrutable, impenetrable and uncompromising of heritage houses finds itself knocking about on the digital mob scene.

Have you seen the new Balencaiga Facebook page? Did you like it ? No, I mean literally "like" it, as a "like" is now being counted in certain corporate quarters as a certain kind of new marketing currency.

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