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Cartier's Multi-Channel Masterpiece

Luxury brands are jumping on the multichannel campaign bandwagon to spread the word about new products.Luxury brands are jumping on the multichannel campaign bandwagon to spread the word about new products.

“Any time you can have someone else communicate on behalf of a brand in a very in-the-know kind of way, it’s more impactful and authentic than the brand doing it themselves.”

Darren Floyd.

BALENCIAGA'S NEW DIGITAL HERITAGE

The most inscrutable, impenetrable and uncompromising of heritage houses finds itself knocking about on the digital mob scene.The most inscrutable, impenetrable and uncompromising of heritage houses finds itself knocking about on the digital mob scene.

Have you seen the new Balencaiga Facebook page? Did you like it ? No, I mean literally "like" it, as a "like" is now being counted in certain corporate quarters as a certain kind of new marketing currency.

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