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Ezra Petronio

SELF SERVICE :ON THE BRINK

Petronio and Associates has us in suspensePetronio and Associates has us in suspense

CURRENT READING: THE SECRET SENSE OF JAPANESE MAGAZINE DESIGN + THE 10 INFLUENTIAL CREATORS FOR MAGAZINE DESIGN

Tears from the Secret Sense Of Japanese Magazine DesignTears from the Secret Sense Of Japanese Magazine Design

I love the way contemporary fashion gets refocused through the prism of Japanese culture. Many a times when I flip through Men's No No, the brother publication to Spur magazine, I wonder why is it that no "Western" mag has managed to capture those street style pages with the vivacity apprent in the pages of MNN. You get a sense of a strict and structured design policy but certain elements: namely the product pages and those street style snaps are just so gorgeously organized it creates a form of cultural envy. Well I'm hoping this new book The Secret Sense Of Japanese Magazine Design will dissolve the mystery.

The Bold & Beautiful Ezra Petronio

Colette/Domestic: Curated Alpahabet: Ezra PetronioColette/Domestic: Curated Alpahabet: Ezra Petronio

Ezra Petronio has a dream life. He breaks the rules and ends up reinforcing fashion's status quo. He publishes Self-Service as a hardcover magazine. Which is a very genius conceit if you really think about it. He breaks tons of rules in Self-Service. He covers images with huge blocks of type which for the post-Brodovitch school is absolute sacrilege. He has made a book of his fashion celebrity Polaroids (which ironically enough I just mis-typed as PRO-laroids) . The book is titled "Bold and Beautiful". It is printed by 7L, my favorite publishing imprint in the world. You really should buy it for the reference library. Other than that Petronio plays with clients and collaborators like Miu-Miu, Prada, Chloe, Colette in imaging these very selective brands. This ranges from product packaging to websites to advertising and general creative direction. TI worships this ideal. The altar may be found at Petronio's blog : workinprogressblog.com. It is so bookmarked right this minute!

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