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Silent NY

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SIlent Flashes Forward

Ria by Alexandra Utzmann for CR Fashion Book @riasalvation @alexandrautzmann @crfashionbookRia by Alexandra Utzmann for CR Fashion Book @riasalvation @alexandrautzmann @crfashionbook

If someone were to create a board game around the idea of 'making the model', the pathways and the rule set would be quite easy to map out. A wide eyed nubie…in a digital sheet, sped to the great model breakers... and then…quick... the snap up to the exclusives and coveted slots, hopefully catching the eye of the power designers, stylists, photographers and booking editors that keep fashion in a state of maximum relevancy.

The equivalent to that model making process, is the cycles in which the market looks for a management company that reflects an idea or an ideal that keeps the booking game from becoming too settled around the same agencies always. Every few seasons tastemakers hunt for an agency that introduces a fresh new angle on model tastes.That's fashion, all flux. The tides must shift... just because.

In that regard, through a build up of bookings at Interview, 032c, CR Fashion Book and iD, not to mention the recent Resort and Couture runways for Calvin, Altazarra, Gucci, Vuitton, Dior and Valentino, Silent NY which has been flashing an interesting signal in recent months as the hot new shop for directional clients to cull cool new faces.

Silent's President, Peter Fitzpatrick has always been one of my favorite managers to stop in for a lunch or breakfast whenever I'm in New York. I would put good money down that he's a natural born chess player. In talking about the business with him, I always sense a very good critical intelligence at play…gathering as much information as it trades, even as it is filtering out to the bigger picture of what modeling could mean in a digital era. Between quantifiable metrics and qualified tastes, there are always new possibilities waiting to be forged . The 6 years of dedicated work at Silent has more than acclimatized him to the subtle nuances of management and I've always wondered how a super-smart Harvard grad such as Peter ended up at the non-stop carnival that is the modeling industry. Here's what he divulged.

BUT HOW TO FIND A NEW PROPOSITION? NOTES ON SS11

Marya at Silent is the kind of unique girl that you hope will present a new proposition for SS11Marya at Silent is the kind of unique girl that you hope will present a new proposition for SS11

I had a conversation with a client this morning about a potential fashion show casting gig. To be honest I went into the conversation prepared to say "Unfortunately I can't take this assignment".

SILENT AND STEALTH

Silent's Othilia had TI twirling in astonishment all over the Meat Packing District. BE-YOND!Silent's Othilia had TI twirling in astonishment all over the Meat Packing District. BE-YOND!

The modeling industry, I must tell you is a business built for the burn-out.

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