Beauty is artifice, if the beauty you're talking about is cosmetic. Natural's not in it, much as it pretends to be. The post-digital usually veils this, with great sleight of hand, in the best beauty campaigns and the most seductive editorials, touting the power of the product to transform and transcend. Do we believe this anymore ? I think we do. No matter how far you take it, no matter how Brechtian your post-production gets as an image-maker, we will always want to believe that not only is the image real, but that it is also possible. That is the art of artifice, which is what 21st century fashion has become.
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Photographer and filmmaker Joseph Lally, challenges the borders of fashion with his Tumblr based publication lallypopmagazine. In this new editorial with Mix's Alex Ciaparra, Lally plays digital gloss against real-life sensuality, polishes up the "instant" with a few well positioned luxury accessories and takes on the lingering taboo against full-frontal nudity in fashion.
Digital is supposed to be the wild field of creative freedom... (I mean have you seen what the kids are up to on Vine?) ... but fashion still needs its red bar against too much reality. But what a very good tone of red Joseph employs. More post-jump.
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