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Sonny Groo

Eagerly ANTICIPATING: Mykro : Spring 2014

Caroline de Maigret in Chanel Photographed by Rad Hourani for Mykro Spring 14.Caroline de Maigret in Chanel Photographed by Rad Hourani for Mykro Spring 14.

My favorite thing about the experience of The Imagist is watching the evolution of a new-generation of image-makers in this industry.

EARLY WARNING SIGNAL: PEET DULLAERT'S DECISIVE ELEGANCE

Such a precise sense of identity always draws your attention.Such a precise sense of identity always draws your attention.

Peet Dullaert is the 24 year old Dutch designer who in only one year of work has set the antennas of dedicated followers of fashion on high alert . Peet is currently deep in the studio prepping his Spring 2014 offering. TI got his attention for a sec in the hopes of unraveling the essence of Dullaert's process. It is a process that presents a kind of classic femininity zapped with the nonchalance, speed and verve of very modern life. Subverting that illusory casualness with an obsessive attention to rigor, quality and detail, Dullaert is that rare young designer with a decided design signature all his very own. Such a precise sense of identity always draws my attention, though every time I have dinner with Peet I'm amazed at the open optimism of his youthfulness against the authoritative sharpness of his clothes. That combination is lethal. Here, he explains its genesis.

EAGERY ANTICIPATING: MYKROMAG ISSUE#3

Mrs Eileen Ford photographed by Michael SchwartzMrs Eileen Ford photographed by Michael Schwartz

"Grace was a big part of the in crowd in London. I don't recall plucking her eyebrows and if I did hers were the only eyebrows I ever did pluck. She was marvelous and a really great model but she cut off her hair. It was way too short, in my opinion. That I do remember. Grace has had a great career and she is a great editor. One of the best, actually. I never doubted her greatness. I did however, doubt her short hair."

Eileen Ford on Grace Coddington

TI IS MAD FOR : PEET DULLAERT SS 13

Meinke Klein (Photographer) Sonny Groo (Fashion Editor/Stylist) Chiao Hsu (Makeup Artist)Meinke Klein (Photographer) Sonny Groo (Fashion Editor/Stylist) Chiao Hsu (Makeup Artist)

The double facing...the layered organza...the jeweled fastening, Peet is a young Dutch designer with the capacity for couture rigor and a distinct potential for true greatness.

TI IS MAD FOR: JUUN. J SS 12

Got a smashing email fr TI fave Sonny Groo this morning concerning his new column at vmagazine.com, Face to Face:

MYKROMAG PRINT #1

Mykromag Print Issue #1Mykromag Print Issue #1

A few favorite images from the debut Mykromag Print.

EARLY WARNING SIGNAL: SONNY GROO: MYKROMAG

Sonny Groo slinking through Paris: Image via mykromag.comSonny Groo slinking through Paris: Image via mykromag.com

It' s clear by now that I'm deeply intrigued by the styling and editing work of the driven young Sonny Groo. Hailing from Amsterdam, Sonny is one of those rare individuals whose passion for the industry transcends the common hunt for fame and money. You get the sense that the boy is doing what he does out of a sense of destiny. We had a late breakfast on the day after the final show of Paris Fashion Week where Sonny brought me a copy of the gorgeous first print issue of Mykromag. It was like being handed this beautifully crafted black box filled with images by new photographers shooting pieces by new designers on new and sometimes never before seen models. I loved the audacity and the elegance of the book and treasured it. During our conversation, tears came to Sonny's eyes when he tried to express how important it was for him to see and create beautiful images . We were in this shockingly modern organic food cafe on rue des Pyramides as the last of the visiting fashionistas came sprinting down rue Saint Honore. I remembered thinking...now here is the extreme degree of passion you need for success in fashion.

EAGERLY ANTICIPATING: MYKROMAG (PRINT)

Jeffery Gaunt and Gavin Glenkairne Photographed by Paul Scala for MykroMag Styling by Sonny GrooJeffery Gaunt and Gavin Glenkairne Photographed by Paul Scala for MykroMag Styling by Sonny Groo

Oh that Sonny Groo. He comes to New York with unjaded eyes and finds a New York we might have gone blind to.

VAMPYRE!

TI lives for the Nosferatu moment PH: Minouri KaburagiTI lives for the Nosferatu moment PH: Minouri Kaburagi

The new Mykromag is out

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