Sonny Groo

Meinke Klein (Photographer) Sonny Groo (Fashion Editor/Stylist) Chiao Hsu (Makeup Artist)

The double facing...the layered organza...the jeweled fastening, Peet is a young Dutch designer with the capacity for couture rigor and a distinct potential for true greatness.

Got a smashing email fr TI fave Sonny Groo this morning concerning his new column at vmagazine.com, Face to Face:

NOW PRINTING: THE MYKROMAG /RADHOURANI BOOK COLLABORATION.

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Mykromag Print Issue #1

A few favorite images from the debut Mykromag Print.

Sonny Groo slinking through Paris: Image via mykromag.com

It' s clear by now that I'm deeply intrigued by the styling and editing work of the driven young Sonny Groo. Hailing from Amsterdam, Sonny is one of those rare individuals whose passion for the industry transcends the common hunt for fame and money. You get the sense that the boy is doing what he does out of a sense of destiny. We had a late breakfast on the day after the final show of Paris Fashion Week where Sonny brought me a copy of the gorgeous first print issue of Mykromag. It was like being handed this beautifully crafted black box filled with images by new photographers shooting pieces by new designers on new and sometimes never before seen models. I loved the audacity and the elegance of the book and treasured it. During our conversation, tears came to Sonny's eyes when he tried to express how important it was for him to see and create beautiful images . We were in this shockingly modern organic food cafe on rue des Pyramides as the last of the visiting fashionistas came sprinting down rue Saint Honore. I remembered thinking...now here is the extreme degree of passion you need for success in fashion.

Jeffery Gaunt and Gavin Glenkairne Photographed by Paul Scala for MykroMag Styling by Sonny Groo

Oh that Sonny Groo. He comes to New York with unjaded eyes and finds a New York we might have gone blind to.

TI lives for the Nosferatu moment PH: Minouri Kaburagi

The new Mykromag is out

Sonny Groo via streetpeeper.com

Did you hear the brilliant one about stylist Sonny Groo of Mykromag?

Yibran, Sonny and Craig gather for some black glass glamour at 15 Broad

What a thoroughly luscious Saturday night TI had at the cocktail party frillr.com's Fabien Montique threw at 15 Broad