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Tokyo Fashion Scene

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AMBUSH®: AESTHETIC GLORY

The masterminds behind the brilliant AMBUSH® jewelry line, Verbal and Yoon. Via vogue.frThe masterminds behind the brilliant AMBUSH® jewelry line, Verbal and Yoon. Via vogue.fr

Tokyo Cool Forever is TI's latter day motto because who's going to argue with a city of such sustained aesthetic glory? That fact was well amplified by this quick chat I had with the masterminds behind the brilliant AMBUSH® jewelry line, Verbal and Yoon.

ジュエリーの常識を覆すコンセプトを具現化する日本のブランド、AMBUSH®。

Herzog & de Meuron for Miu Miu Tokyo

The steel facade angles away from the glass glazing on the front of the building.The steel facade angles away from the glass glazing on the front of the building.

Ever since the "honeycomb" edifice that is Herzog & de Meuron's Prada Tokyo store became a popular

TI IS MAD FOR: VERSUS TOKYO THE STAGE / TOGA VIRILIS

Now that's what we call #transculturalNow that's what we call #transcultural

今日はTOGA VIRILIS。
ご存知TOGAのメンズラインから、
アーティスト五木田智央さんとコラボレーションした限定ライン。

BIG IN 15: Tokyo's Shunsuke (@shunsukeokabe)

SHUNSUKE OKABE  / ファッションエディター, スタイリストSHUNSUKE OKABE / ファッションエディター, スタイリスト

Shunsuke Okabe ! Tokyoite Editor / Stylist / The Reality Show Magazine avatar is high on TI's list of cool new emerging forces poised to bring something fresh to fashion. The New Japan Wave starts here.

TI Is Mad For Phenomenon (Tokyo)

The brand's Fall line deftly splices a kind of sports/prep aesthetic with a post-modern sense of  bricolage of materials.The brand's Fall line deftly splices a kind of sports/prep aesthetic with a post-modern sense of bricolage of materials.

A leading light of the Japanese Hip-Hop scene, Takeshi Osumi has led the Tokyo cult brand Phenomenon right to the edge of wide scale commercial impact

TI Is MAD FOR: The new concept store “ICON” : Omotesando, Tokyo

This store could spark a whole new way of thinking about shopping, not only in niche-cool Tokyo but globally.This store could spark a whole new way of thinking about shopping, not only in niche-cool Tokyo but globally.

Oh retail, cursed is thine name. Unless of course your venture has a great name like Icon and a brilliant concept such as the one being espoused by the forward thinking partners of this new venture. Icon is the second space from creative director Eiji Hatanaka, (after Idol, the now legendary Aoyama boutique, restaurant, and event space ). Don't expect a redux or a remix however. Icon is an invigorating rethink of what retail means in our current digitally driven world. On the Icon project, Hatanaka joins forces with Erotyka Tokyo Paris duo Tiffany Godoy (prolific Tokyo fashion writer and editor-in-chief of The Reality Show magazine ) and Tomoyuki Yonezu.

THE NEW JAPANESE WAVE

Tokyo is about to be more vital than ever!Tokyo is about to be more vital than ever!

TI IS MAD FOR: 「s'yte」: Yohji Yamamoto's website-only brand.

At the moment, delivery of s'yte products is limited to addresses in Japan but TI has the hook-upAt the moment, delivery of s'yte products is limited to addresses in Japan but TI has the hook-up

ウェブサイト限定で販売するブランド「s'yte」をスタートいたしました。
メゾンとしては実験的な取組みであるウェブサイト限定のブランドです。

ブランド名は、「s'yte」(読み方は「サイト」)。
ブランドロゴのデザインは、ニューヨークを中心に活躍しているグラフィックデザイナー James Victore氏です。

「s'yte」は、より身近に感じられるカジュアルウェア・ブランドです。ヨウジヤマモト グループ ブランドの服を着たことのない人々もウェブを介し、気軽に着てもらえることを目指します。
デザインはヨウジヤマモト社デザインチームが手がけます。

第一弾の商品は、メイド・イン・ジャパンにこだわりをもつ老舗の工場で作られた高品質のカットソー、James Victore氏のグラフィックTシャツを中心にラインアップしています。

Yohji Yamamoto Inc has started its new brand “s'yte” on September 1, 2011. Quite experimental for a fashion maison, it is a website-only brand.

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