Ms Coco Rocha: winner of the Best Brand Narrative Award at the TI dinner!

I was standing somewhere in the massive stone sprawl of The Louvre late last night when this American friend of mine, now living in Paris smashed one of the city's last remaining illusions into fragments. “You do know, don't you that a lot of Paris' architecture is faux. In the 18th century they made a lot of changes to the 17th century buildings. In the 19th they adjusted aspects of the 18th and today they preserve, preserve, preserve. But when they preserve and restore they use 21th century materials. So you're not looking at anything exactly the way it was. The whole core of the city is a face-lift.” True or not, what my friend taught me though was useful and it was useful for fashion. Because now as I sit a CDG waiting to my flight back to NY,( back to that all that restless, ruthless modernity that preserves very little), it occurs to me that a city can infect your creative process.