The name alone must sell

Is it me or has this been happening to you too? You absorb so much information daily, you start to forget where you read/saw/heard what. For instance, I know this week I read that sales at Gucci have been exploding,and that the company moved product past the 2 billion dollar mark. I remember reading that the new store on 5th Ave at Trump Tower was a sumptuous extravaganza of unmatched awe and spectacle with a stunning view of the avenue from all of it's floors. Most of all we were assured Frida Giannini knew what she was doing. She had feminized the brand. Made it warmer and more spontaneous and accessible. The message of the PR spin was, (and it was written this bluntly in the article)... “Tom who? “.
Now weigh all that information against the reviews the last Gucci show has garnered. The general temperature? Lukewarm, much of it on the order of “This Will Sell Well. Especially In Russia” In her diplomatic review of the show , Cathy Horyn in the NY Times made reference to Gildo Zegna, the chief executive of Zegna, as saying this week that 20 percent of his company’s sales now come from new markets such as Russia, India and Brazil with profit margins said to be higher than those of the “ established markets."
This then leads me to a thought that has been bugging me as a dedicated consumer of designer fashion. What is it that drives me to buy? The reviews of fashion critics? (In my case, no) . The packaging and PR done in the glossy fashion magazines (Somewhat, especially if the magazine is “renegade/independent” like Fantastic Man).

Martha Streck is indeed exclusive for Gucci this season

Another TI tipster gets it right. Hiss Squad operatives in Milan have just spotted Women Milano's Martha Streck on the premises of Gucci. More news later

IMG=Inevitable Money Girl: A sleek and sexy Hilary Rhoda: Polaroid date 12-5-07

Still from "Twin Peaks": CBS Home Entertainment

Stylists: The Interpreters Of Fashion: Rizzoli 2007

The talk this week? Rachel Zoe's bold claim about possibly being more influential than Anna Wintour. The cabal is in a frenzy at this sacrilege. Its the best fashion sound byte since “We don't get out of bed for less than 10,000 a day” But given the high altitude Rachel now lives at (and the corresponding lack of oxygen) Rachel Zoe is entitled to be as megalomaniac as she wants to be. I mean maybe she means more influential in malls...or more influential with the 18 and unders. There is even a rumor in circulation that Zoe has first pull at Calvin. A rumor probably...possibly started by the Zoe camp. But it gets you thinking. Whose eyes, tastes, preferences inform the idea of what is fashion now? And how does the tastes and preferences (and talent) of these forces affect how fashionable women dress? . I spent my entire Saturday ringing up some kids in the trade to form an informal style council. Not only was Wintour with her fashion funds, speed dial to billionaire CEO's and Met Costume Balls PR machines in another universe of influence, the conclusion was there were easily 5 forces in the world of styling who could eat Zoe for lunch...and use her ribcage as toothpicks.

THE FIVE:
Grace Coddington: