Sandra Backlund: Blank Page Collection. Model Haidy Mottus

There's a current thought circulating in the image trade which holds that we're seeing the decentralization of the traditional fashion loop of NY/Lon/Milan/Paris. The idea is that the next wave of directional design talent is going to come from unexpected places but move through the mainstream of that 4 city grid with a kind of amped up digital speed. In other words, new talent is coming to the cities fully armed with a highly articulated product. If so the blogsphere has become a space of its own for the discovery and stealth marketing of freshly emergent designers. Take for instance the case of the brilliant young knitwear designer Sandra Backlund.

Sandra Backlund: Diamond Cut Diamond Collection. Model Carolina K