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Diane Pernet

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TI IS MAD FOR: SANDRA BACKLUND FALL/WINTER 2010

Sandra Backlund photo by Sonny Vandevelde for dianepernet.typepad.comSandra Backlund photo by Sonny Vandevelde for dianepernet.typepad.com

"With the human body as the main starting point I improvise through a three dimensional collage methode to discover ideas of shapes and silhouettes that I could never come to think about in my head."

Sandra Backlund to Dazed Digital

Early Warning System: Sandra Backlund

Sandra Backlund: Blank Page Collection. Model Haidy MottusSandra Backlund: Blank Page Collection. Model Haidy Mottus

There's a current thought circulating in the image trade which holds that we're seeing the decentralization of the traditional fashion loop of NY/Lon/Milan/Paris. The idea is that the next wave of directional design talent is going to come from unexpected places but move through the mainstream of that 4 city grid with a kind of amped up digital speed. In other words, new talent is coming to the cities fully armed with a highly articulated product. If so the blogsphere has become a space of its own for the discovery and stealth marketing of freshly emergent designers. Take for instance the case of the brilliant young knitwear designer Sandra Backlund.

Sandra Backlund: Diamond Cut Diamond Collection. Model Carolina KSandra Backlund: Diamond Cut Diamond Collection. Model Carolina K

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