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Julier Bugge

Julier Bugge's Maximum Relevancy

Julier Bugge/1st Option, (IMG Paris), (Soul NY ) on the cover of HuskJulier Bugge/1st Option, (IMG Paris), (Soul NY ) on the cover of Husk

I love Julier Bugge on the cover of Husk, one of the emerging magazines I'm most fascinated by. It brought back to mind this interview I had done with Julier for the latest issue of Spur. I had to transcribe it sitting on a bench in The Louvre under serious deadline. Re-reading it now , I appreciate how Julier represents maximum relevancy as a current and contemporary taste-point in beauty .

2PM: WHERE AESTHETICS MEETS ETHICS

Next Generation from Peter Damgaard on Vimeo.

As Copenhagen Fashion Week SS 13 cycles up today for its 6 day spin, TI's spotlight swings towards 2pm, The Copenhagen based management company founded in 1999 by Peter Damgaard and Michelle Jensen. On my visit earlier this summer I had wound my way to the courtyard offices of 2pm and found it an oasis of thoughtfulness crossed with great taste. During an al fresco lunch with Peter and his team of managers I was struck by the entirely holistic bent of 2pm's enterprise. There was something clean and fresh and modern in the merger of commerce and conscience that struck me as being so timely as to signal a future way of managing the new ideas emerging around fashion itself. After 10 years of being completely entrenched in the New York City way of model management, I was really moved by the display of critical intelligence welling up on a mother agent level. The true story, as Peter communicated , was not centralized, but thoroughly globalized and as such I followed up a few weeks later with the lingering questions our initial meeting triggered. This is what Mr Damgaard had to say.

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Taste is a dictatorship.

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