Hood By Air's Mad Take On Urban Wear

I literally just got off the phone with that major TI enabler and honorary hiss squader, frillr.com's Fabien and during the course of a Warholian ki-ki, got turned on to the brilliance of a design outfit called Hood By Air. TI adores the website (the video flash embed is major), the insane take on everyday urbanwear (can boys in tights really hit the streets of Bed Sty without hitting the streets of Bed Sty? HBA thinks so). We also adore the creators of this aesthetic and the mad mad genius of their youtube videos. The clothes are already docked at Seven, AND they have a party called The Beat Klub (Weds night at Le Royale: Admisssion is FREE). I'm chasing these guys for a TI Q+A because they make us laugh so hard! I think they've buzzed thru these pages because Shane mopped Jayson Keeling's legendary snap of Tyger Tyson featured on TI back then. If you read this guys, do holla...wayne@theimagist.com.

Hood By Air's Signage