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Cartier's Multi-Channel Masterpiece

Luxury brands are jumping on the multichannel campaign bandwagon to spread the word about new products.Luxury brands are jumping on the multichannel campaign bandwagon to spread the word about new products.

“Any time you can have someone else communicate on behalf of a brand in a very in-the-know kind of way, it’s more impactful and authentic than the brand doing it themselves.”

Darren Floyd.

Brick and mortar + print + Digital ( YouTube/ Facebook driven) +Television + Cinema = Impeccable Brand Aura.

High quality brands that fear digital dilution must be taking notes on Cartier's flawless orchestration of contemporary marketing possibilities.

Taste is a dictatorship.

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