Cartier's Multi-Channel Masterpiece

Luxury brands are jumping on the multichannel campaign bandwagon to spread the word about new products.

“Any time you can have someone else communicate on behalf of a brand in a very in-the-know kind of way, it’s more impactful and authentic than the brand doing it themselves.”

Darren Floyd.

Brick and mortar + print + Digital ( YouTube/ Facebook driven) +Television + Cinema = Impeccable Brand Aura.

High quality brands that fear digital dilution must be taking notes on Cartier's flawless orchestration of contemporary marketing possibilities.