THE IMAGIST Search Archives Contact   

SCOOP DU JOUR: PETRONIO ASSOCIATES EXCLUSIVE INTERVIEW AND VIDEO : COMING SOON AT MDC

Lara Stone photographed by Alasdair McLellan, Self Service issue n°34. Styling by Jane How.Lara Stone photographed by Alasdair McLellan, Self Service issue n°34. Styling by Jane How.

TI: Do you think things like detailing, high quality, craftsmanship or subtle texture gets noticed on a computer. Do you think fashion culture will still adhere to those variables of luxury that are not apparent on a computer screen?

PA: The tactile quality of objects will become more and more objects of luxury, possibly enhancing their value and quality of the content we put on them. As things become more internet-oriented a printed edition of Self Service magazine will become something more collectable and precious, as people collect objects and value them.

I'm currently editing a very interesting interview with eminent creative agency Petronio Associates for upload next week at MDC. It is very exciting to process the amazing quality of work and quality of thinking engaged by this powerhouse company. Stay tuned!