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ROE ETHRIDGE IS THE NEW FASHION FETISH.

PH Roe Ethridge:  Untitled Color PhotoPH Roe Ethridge: Untitled Color Photo

Ok so via that fantastic Missoni ad with Hanne, Mr McGinley is deeply in. Now add young "art-photographer" Roe Ethridge to that short short-list of art heads finding a niche in the fashion mags (Collier Schorr...goes on that list too). Mr Ethridge, a 2008 Whitney Biennale alumni is being taken up by all the right fashion forces. Peep his gorgeous Balenciaga edit in the new ID for proof perfect that it is the art eye that stands as the great hope for re-invigorating fashion imagery this decade. The kids say Roe's inches away from another huge blue chip mag commission . Fingers double-crossed.

Taste is a dictatorship.

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