When was the last time we saw new blood breaking into the A-list campaign club? Since the boom days of Mert n Marcus crashing the market mid-90's, the big brand names (Steven/Steven/Mario/Mario/Inez and Vinoodh) have eaten all the key bookings. But now just in time for a new decade comes news that Josh Olins at CLM is rising fast as a new star photographer logging a gig for the SS 10 Armani Collection campaign as well nabbing the Benneton from a certain blue-chip mainstay. Plus the Hiss Squad has whispered to TI to start tracking the pages of V, W and Bazaar for some lush editorial statements from Mr Olins. We're ready for it.