The Reigning Queen Of London

Ladies and Gentlemen: Miss Jodie Harsh

You send a couple of your bright eyed English correspondents out on assigment to cover the Freize Art Fair action and they come back dishelved and askew telling you about last night's clubland shenanigans. But that's what TI loves about London. The party...from Vivienne and the Sex Pistols..to Taboo and Leigh Bowery to the rave happy Smiley 90's just never seems to stop. Right now they're partying like its 1999 on the streets of East London and apparently a party isn't a party unless its graced by the scene's reigning queen, Miss Jodie Harsh. In fact, if you're a stranger freshly esconsed in London town you'll be getting nowhere it seems without HRH's wax seal. Just one year out of Central Saint Martin's and Jodie has two assistants, a publicist, two club nights (at Circus and Foreign), BFF status with Alexander McQueen and Gareth Pugh as well as DJ duo act with Another publisher Jefferson Hack. Jodie's occasional one offs at Soho Revue Bar has drawn everyone from Kelly Osbourne to Kim Jones, Daisy Lowe, Peaches Geldof and Sadie Frost. Even hotter is how Harsh is using the Myspace global reach to market the "Jodie Harsh" brand. There are serious 5 year plans underway that involves (deep breath now) acting, modeling, singing, a talk show, a fragrance and make-up line as well as the inevitable clothing collection. Or as Jefferson Hack breaks it down "That’s the MySpace generation.They are totally focused on taking the opportunity and moving on it any way they can. Jodie can make a career out of who she really wants to be. She’s got a strong image; it’s consistent. She’s super-organised. She’s running a small operation there.” Very well. The puffery is complete.That'll be 14 drink tickets please!...In other news... TI's London homeboy Tafari Hinds on the cover of this month's GQ Style. OK its a group shot but give the boy a hand, He made sure he was center frame. Did you ever see the outfit Simon Foxton made for Tafari for Nick Knight's infamous "ball" withVogue UK. We're going to dig them up just for you ... Stay tuned for far more serious news from London from TI's art correspondent Ghurron Briscoe next week.