Ladies and gentlemen, the latest Reference Library from contributer Max regarding Kate Moss' seminal cover of The Face that launched the grunge/anti-model/ultra-realness school of 90's fashion.
This is one of my most inspirational shoots, from the beginning of my career as a model agent to this day.I can still remember seeing this editorial for the first time and being shocked and inspired by Corinne’s choice of using Kate, who was at that time a relative unknown new face at Storm Models. Kate was such a departure from the general SUPERMODEL/GLAMAZON look of models at that time, and also because the shoot was so “minimal” in terms of styling, make up, etc. that it signified a complete change in fashion’s direction.
A bit of Kismet with Kate happened when Sophie Blanpied, then the model/photography editor of French Glamour called the agency I worked for, with an emergency situation. French Glamour had a shoot booked with photographer Robert Erdmann and model Irene Pfeiffer, who had cancelled due to illness at the last minute. I submitted Kate, knowing that she was in NY with BOY/GIRL and we confirmed her as a last minute replacement, flown in by the magazine. The shoot went amazingly and the editorial enhanced Kate’s modeling career from being a “strange/singularity” into more of a mainstream publication (Conde Nast) as opposed from just non mainstream publications such as THE FACE.
But it was that FACE shoot that truly started Kate’s career, and also set off so many other changes in fashion, modeling, photography, etc. that is still influential today. On a more personal level, these events involving myself and Kate strengthened my confidence as an agent blessed with an “eye/vision” for finding new models which I carry to this day.