Marilyn's Constance typifies the new client push towards conventional beauty

Sifting through the tea leaves of the early SS 09 bookings, TI is noticing that what was suspected has become fact. "Beautiful"... in the classic, conventional and comfortable sense of the word is back big time with the directional clients that dominate the cultural moment . The heavy air of fear and anxiety that hangs over the industry has provided a boom of bookings of the distinctly gorgeous girls but what is most interesting about this twist in the trends is how, once again New York City's circle of designers and casting directors failed to snap up some of those key faces at the Spring shows.
Take Marilyn's Constance for instance. This is a girl who several key designers turned down due to the fact that she was not an "effortless fit". Meaning she had that great flaw of having a whisper of cleavage. Cut to Milan and Paris. The same girl who could not be successfully fitted for shows in NYC somehow managed to squeeze into the clothes for the likes of Versace and Vuitton , Dolce and Dior. Now she stands a great chance to break out as one of the key editorial and campaign girls of this "beautiful" moment . True, there was no Prada, Jil Sander or Balenciaga in Constance's breakout mix but as the Hiss Squad has been whispering, even those experimental houses have been grooming and polishing, the most safe and sell-able girls the budget can buy for the SS 09 campaigns. Fashion is change and while I'll miss the presence of the more unorthodox girls that floated up in recent years to push Chanel and Dior and Givenchy I for one am very curious to see how that SS 09 ad casting landscape will read come January.