La Naomi/IMG for YSL FW 08 as seen in the subway tunnels of NY
So its the weekend. TI decides to be pedestrian and trudge through the tunnels of the NYC underground system to see what the real world was up to. I turned a corner and ran smack a crowd of kids clustered around this poster of the YSL FW 08 ads featuring La Naomi. The clean graphic of the I&V shot..the double bordering...Naomi's heavens-ward eyes and shimmering skin..and the juxtapositon against that classic white grid of subway tiles. It was a great NY moment and genius marketing on the part of the YSL team. Its so hot to take high fashion back to the streets and back to the kids!
Not impressive
THIS IS SOOOOO TACKY!
Placing luxury ads... down...in the filthy subway stations...with all the RATS!!!!
NOT very CHIC to me.
Don't think Mr. Saint Laurent would have approved.
Usually I'm zen...
About other people's point of views...I got mine...You've got yours. Hooray for us....But y'know...even though I don't know every minute detail of Monsieur St Laurent's taste point...one thing I gathered was that in his hey-day he was not "petty" bourgeois. This was a man who would stumble home barefoot at dawn after a rather ...uhm adventurous night out..having lost his shoes...Obviously he wasn't a petty snob about a little grime.
Thanks for it.
Wayne thank you for keeping it so real with some of these posters. Sure we have our own opinions, but there is a point where it crosses into delusional blindness.
I don't know what the poster found so tacky about YSL choosing to advertise it's high fashion in the subway.
He/she should have done some research on Mr. Saint Laurent to discover that he was not a superfluous jerk, (as you, Wayne, stated)He would have very much approved of his work reaching the broadest audience possible. Apparently the poster has an issue with the idea of "class".
I think he/she believes that only lower class, lower income folks ride the subway... news flash, the broke and millionaires alike ride the subway side by side. This is New York City, and the subway is such a major part of the culture here and advertisments in the subways , high fashion included, are quite lovely if you ask us!
N.S. ;-)
I actually found this post a
I actually found this post a few days ago and I just wanted to say that I understand both points of view. I don't know for a fact if I agree with that one post that calls the advertising strategy "tacky" and I can see why this can come off as snobby. You have to consider, though, that Yves Saint Lauren IS a LUXURY brand and you don't usually associate a luxury brand with subway stations. But it all depends on what the people at YSL where trying to say by placing these ads here. There's a reason why certain ads are placed in certain places like high fashion magazines, for example. Theres a reason why certain celebrities wear certain designers. It's all about branding and the message you are trying to send. Who or with what you want your product to be associated with. I would really like to know what the concept and strategy was for this campaign. Bring high-fashion to the masses? It opens up a variety of interesting issues.
-Me
this is great to see. do
this is great to see. do you remember which subway tunnel you stumbled upon this? thanks
high fashion back to the streets
it's such a good thing ::)
i like the idea that one day the gangsters livin in the bronx would own a margiela coat, the yakuzas in japan would have the latest prada shirts and maybe the indian one day would carry the raf simons bags !!
so i couldnt agree more with Gaultier who said that fashion inspired the streets
ray from wherethelightsend
thats wicked..
where was the ad placed? what station? i'll be depressed if you say union square or prince/spring street.
Let's see..One's at...
the pedestrian tunnel at 14th St that links the 1/2/3 train and the L train..I believe I saw another one at the 23rd street F train stop Uptown side