Helmut Lang Fragrances Ad Iconography

Its been a very Proustian weekend, one about nostalgia and the realization that moments that you lived through with complete frivolity, were actually powerful turning points in your life. And now these moments are lost forever, except for maybe the memory of a smell. The time that is haunting me is the late 90's and the scent? Helmut Lang. In 2000, just at the time the tides were turning against them, the Helmut Lang company introduced a line of fragrances, starting with the unisex duo Eau de Cologne and Eau de Parfum created by perfumer Maurice Roucel and then shortly afterwards Cuiron composed by Françoise Caron. Like Lang's clothes Eau de Cologne was clean and simple yet lush and sexual at the same time. It was sweet and powdery enough for women with a strong base of amber and almond, so much so that some cultists were comparing it to the long lost Belle Epoque masterpiece, Jicky. But like a classic fougère, (the fresh citrus, the herbal lavender) it was complex too with touches of oakmoss and coumarin so that it perfectly suited a man. Especially a man in a suit. Its as if Roucel has created a masterpiece of musk .
Even when commercial and mass marketed , a Helmut Lang fragrance still kept its dignity . Cuiron was the best smelling fragrance I've ever layered onto a clean white shirt. I swear, women constantly would ask. "What's that cologne you're wearing?". It is as if men had finally found their male equivalent to a Chanel No 5. Bois D'Argent by the brilliant Labortaire Monique Remy (LMR) came close as a contender of that ideal but Bois D'Argent is its own thing and has its own identity. (Is that mango I smell?). So the Helmut Lang line is completely gone now. I search high on low through all the online discounters for a stray bottle here or there. But to no avail. Won't somebody please bring it back? If anybody has even a thimblefull left please email me. You can have my firstborn. wayne@models.com.