Marc Jacobs gives Hot Trannie Mess in the new Interview

The thought came up in the midst of a epic ki-ki with a pal. "Isn't it amazing," I ventured, "that the Marc Jacobs brand that was the purest in this inner circle, closed wagon, Downtown indie ultra-fashion cult cool is just giving you full-on tabloid these days?. And isn't that a little bit genius that he left the cobbled street lined streets of West Village cool for TMZ's Hollywood Zone ". Its very true for TI. Marc Jacobs used to mean Sonic Youth on the stereo , Chloe Sevigny as the intern, Sofia Coppola as the muse and a pile of vintage clothes on the racks waiting to be rethought as the new line. But now Marc Jacobs is living out the troubled narrative of "Celebrity" to the fullest. Marc Jacobs is now Posh in a shopping bag, Demi in the front row and guest appearances on The Hills as if to say "I am every inch a mass market American celebrity bitches! ".
It was just a thought but days later the thought threatens to be an aesthetic. What if Marc Jacobs is right and the future of fashion is tabloid, is trash, is celeb-as-kitsch, is messy, says no, no, no to rehab and lives out its trauma and drama in the full glare of the public spotlight. What if this is the new way to sell fashion, is not with mystique and "references" and controlled access but with shameless, blameless self exploitation with no walls, a hidden camera and a total lack of privacy? What if we all now have to take our clothes off to sell the clothes (well IMG's already there)? TI's ready to do it because we love the idea of fashion so much we don't sleep when we sense it slipping behind the cultural slipstream that drives things like TV, movies and music to their prime place in American life.
Celebrities are the bane of the hardcore fashionheads (especially when they "rob" Vogue Italia covers from models) but maybe what the fashionheads have to do as revenge is create a niche market of fashion celebrities. Marc is having that revenge and we love it as much as we loved Anna Wintour's Met Ball Chanel couture moment. If I had a fashion newspaper that would have been the cover the following morning. I love Marc's messy club kid snaps in the new Interview and I truly think it is a stroke of genius for Interview to reposition itself as a kinky rag selling the designer as a tabloid star. Frida Giannini , they say is next up, which makes us go hmmmm...but maybe she's got a little tabloid in her.
As such Marc is beautifully positioned to be the great American designer of his epoch. Watching the Marc Jacobs/ Louis Vuitton documentary he released last year keyed you into the guy's innate intelligence and the insanity of his work ethic as well as the precision of his eye. But his newfound love of publicity shows he knows how to work it and work it in a very twisted way indeed. I can't say why I sense this but something is telling me the only way to survive in fashion these days is to become veeeeeeeeeery twisted. The sash of "Most Influential Designer Of The Zeroes" is all set to go to Nicholas Ghesquiere but already I'm looking at the very welcome mess Marc is making and I'm thinking...he's owning the moment and that's very Warholian no?