EXPECTING THE UNEXPECTED

Editorial AND Sexy! PH Sorrenti for V53 via thefashionspot

I have to say, nobody in the modeling industry of New York behaved in a predictable way last week. Or have they? From the blood bath (or bloodletting depending on how you care to look at it) at DNA and Women to the delightfully un-corporate IMG agency image in the new V magazine, nothing is quite the way it was . But that's good for fashion and the modeling industry, because despite its efforts that business remains bound by fashion's tendency to change...abruptly, randomly with maximum cruelty . A hundred question abound in the wake of this shift... What does this mean for the girls? What does this mean for clients ? For mother agencies?
Well the more things change... the more you change with them. There was a meeting this morning at MDC and the big decision was to get the POV of all the parties in involve and post a full-on piece of journalistic writing as to the powerful implications of that shift. Tomorrow I pop over for the first time since the shift to the Women/Supreme offices and it will be interesting to observe this new power-pairing of Rowland+ Chabon .
The second realization we faced was that MDC was no longer a New York based entity but now had to behave as a global company, opening its primary editorial platform to agencies in South America, Europe, Eastern Europe, Russia and Asia. There was a time when NY (because of the revenue flowing through that market) ruled as model career destination No 1. In between the visa blockade, the weak dollar and a feared recession that is no longer the case. We are clearly living in a time of "adapt or die". In all of this the irony of the IMG quote in their V profile looms ironically . "United We stand. Divided we fall.We are a committed and unified group of managers" . Must have been a premonition. Stay tuned for the MDX report!