It's one thing for a designer to show his clothes on the new girls at a show but it's quite another when it's time to appeal to the average consumer outside the catwalk shows. The new models are looking younger and more androgenous every year, yet the average purchaser of high fashion is an older woman and she wants to see something that's more reflective of her image. This is even more important today as money isn't flowing as freely as it was not too long ago.